Now booking pilot assessments

Your regulatory to-do list, made simple.

Trackhound understands your business compliance requirements, runs recurring audits on your customer-facing digital channels, and provides solutions to assist you.

Request a free scanSee a sample report
Trackhound Operations38 digital properties monitored
Open findings05
Finding PRV-118LAW 25 · PIPEDA

Analytics tag fires before cookie consent

Owner
Maya ChenMarketing Ops
Location
Montréal, QC
Priority
High

PropertyWebsite · Checkout

2/4 steps
  1. 01Issue confirmed on 4 pagesDone
  2. 02Fix guide sent to ownerDone
  3. 03Consent setting updatedIn progress
  4. 04Re-scan to verifyPending

Recommended next stepConsent setting updated

Early product preview · sample data

The problem

Rules don't hold still.

  • Every market has its own rules.

    Selling into Ontario, Quebec, the US or the EU means following each of their rules, and those rules change often. Missing a change can expose your organization to risk.

  • The rules are hard to interpret.

    New legislation is often complex and hard to decipher. Outside legal review is valuable, but it can be slow and costly, which often delays implementation.

  • Time is in short supply.

    Many companies run lean, with few people and little time to spare. Rules that affect customer-facing websites, apps and channels are easy to overlook.

What we check

One assessment for all of your digital properties.

Your websites, apps, social channels and email programs, checked against the rules that apply where you do business. Here's what we look at, most important first.

  • Accessibility

    Can everyone use your websites and apps, including people with disabilities? We test against recognized standards and show you where people get stuck.

    Rules we check against

    • Ontario AODA
    • Accessible Canada Act
    • WCAG 2.2
    • Americans with Disabilities Act (ADA)
    • European Accessibility Act and EN 301 549
    • Accessibility laws in Manitoba, Nova Scotia, British Columbia and other provinces
    • And more

  • Privacy and consent

    Is personal data collected, used and kept the right way? We check your forms and privacy policies, and whether cookies, pixels and tags wait for consent before they run.

    Rules we check against

    • PIPEDA and proposed federal reforms (Bill C-36)
    • Quebec Law 25
    • Alberta and British Columbia privacy acts (PIPA)
    • GDPR, UK GDPR and EU cookie (ePrivacy) rules
    • California privacy law (CCPA, as amended by CPRA) and other US state privacy laws
    • And more

  • Marketing and advertising

    Are your messages, ads and content on solid ground? We check consent for emails and texts, the claims you make, and whether you have the rights to the music, images and fonts you use.

    Rules we check against

    • CASL (consent for emails and texts)
    • Competition Act: misleading claims, hidden fees and environmental claims
    • Canadian Code of Advertising Standards and influencer disclosure guidelines
    • Quebec's Charter of the French Language
    • Copyright and licensing for music, images, video and fonts
    • Contest, promotion and sale-price rules
    • US CAN-SPAM Act and Telephone Consumer Protection Act (TCPA)
    • And more

How it works

From first scan to ongoing care

  1. Scan

    Tell us your website and we run a free automated scan to show where the biggest gaps are.

  2. Report

    Our team reviews the results and sends you a plain-language report with a prioritized fix list.

  3. Fix

    We provide the tools and support to help you make the fixes.

  4. Monitor

    We keep watching your site and the rules that apply to you, and alert you when a release or a rule change affects something.

Our reports are technical assessments and information, not legal advice.

Sample report

See what you'll get

Every assessment ends with a plain-language report: what we checked, what we found, who should fix it and in what order. Here's a one-page sample for a fictional retailer.

View the full sample report

Trackhound

Sample report · Fictional company

Compliance assessment

Prepared for
Harbourline Outfitters Inc.
Date
November 2026
Report ID
TH-2026-0142

Scope

Website (harbourline.example), iOS app, Instagram and email · Ontario, Quebec, rest of Canada and the United States · Accessibility, privacy and marketing rules

Summary

We found 14 issues across your website, app, social and email. Two need attention first: analytics tags that run before visitors give consent, and a broken unsubscribe link in your welcome emails. Most accessibility issues are concentrated in checkout and can be fixed in one release.

By priority

  • 2 Critical
  • 4 High
  • 5 Medium
  • 3 Low

By area

  • 6 Accessibility
  • 4 Privacy
  • 4 Marketing

Prioritized fix list

PriorityIDFindingWhereRuleOwnerEffort
CriticalPRV-118Analytics and ad tags load before cookie consentWebsite, all pagesQuebec Law 25, PIPEDAMarketing Ops
CriticalMKT-073Unsubscribe link in welcome email returns an errorEmail, welcome seriesCASLCRM
HighACC-204Checkout form fields have no labels for screen readersWebsite, checkoutAODA, WCAG 2.2 (1.3.1, 3.3.2)Product
  • CriticalPRV-118

    Analytics and ad tags load before cookie consent

    Where
    Website, all pages
    Rule
    Quebec Law 25, PIPEDA
    Owner
    Marketing Ops
    Effort
    Small (S)
  • CriticalMKT-073

    Unsubscribe link in welcome email returns an error

    Where
    Email, welcome series
    Rule
    CASL
    Owner
    CRM
    Effort
    Small (S)
  • HighACC-204

    Checkout form fields have no labels for screen readers

    Where
    Website, checkout
    Rule
    AODA, WCAG 2.2 (1.3.1, 3.3.2)
    Owner
    Product
    Effort
    Medium (M)

11 more findings are listed in the full report.

Sample for illustration only. Harbourline Outfitters is a fictional company; findings are illustrative.

Trackhound provides technical compliance assessments and information. It is not a law firm and does not provide legal advice.

Who it's for

Built for the people who end up owning this

Trackhound is built for companies without a dedicated compliance team, from startups with limited time and resources to organizations with thousands of employees. The work usually lands on whoever is closest to the website, the data or the contract.

  • Startup Founder or COO

    A clear starting point that fits a small team: which rules apply, what to fix first, and simple tools to get it done.

  • Head of Digital

    A clear list of what to fix on your sites and apps, in the order that matters, with help getting it done.

  • Marketing Operations Lead

    A check that cookies, tags, email lists and campaigns follow the rules, and an alert if a change breaks them.

  • General Counsel

    One plain-language report you can hand to your team and share when buyers ask for details, without starting from scratch each time.

Where we're starting

  1. Starting withCanadaAll provinces and territories
  2. NextUnited StatesFederal and state rules
  3. NextEuropean Union and UKEU-wide and UK rules

Why now

Why this matters now

Some dates and buyer expectations are already in motion.

  • December 31, 2026Ontario businesses and non-profits with 20 or more employees must file an accessibility compliance report by this date, and every three years after.Source: Government of Ontario
  • In procurement nowGovernment and enterprise buyers increasingly ask suppliers for accessibility conformance reports. Federal guidance tells Canadian departments to request one from technology suppliers.Source: Government of Canada
  • Introduced June 15, 2026Bill C-36 would enact a new federal privacy law for businesses and amend PIPEDA. It is now before Parliament.Source: Parliament of Canada (LEGISinfo)
  • Since June 28, 2025The European Accessibility Act applies to many digital products and services sold in the EU.Source: EUR-Lex, Directive (EU) 2019/882

Now booking pilot assessments

See where you stand with a free scan

Ontario's next accessibility compliance reports are due December 31, 2026. Tell us your website and we'll show you what to fix first. It takes about two minutes.

Request a free scanView a sample report

About

Why we started Trackhound

Our founders have led digital and operations teams at large enterprises operating internationally. We understand this problem intimately: we've watched compliance fall between departments, owned by everyone and no one. We're passionate about helping other teams get ahead of it, with one assessment and one team to help with the fixes.

  • Portrait of Shaurik Kashyap

    Shaurik Kashyap

    Co-Founder

    shaurik@trackhound.ca

    Shaurik brings deep expertise in loyalty innovation, CRM and enterprise brand engagement to Trackhound. With a career spanning global retail leaders like Starbucks, McDonald's and EB Games, alongside leadership experience in five-star global luxury hospitality, he knows firsthand what it takes to run high-trust digital experiences at scale. At Trackhound, Shaurik combines enterprise marketing rigour with a white-glove service mindset, helping companies audit their websites, apps and marketing tags against regional privacy, consent and accessibility laws as they expand into new markets.

  • Portrait of Scott McCarter

    Scott McCarter

    Co-Founder

    scott@trackhound.ca

    Scott brings over 20 years of hands-on web development, national e-commerce leadership and enterprise systems experience to Trackhound. Having risen from Web Designer to Senior Director of E-Commerce, Loyalty, Customer Service and Creative Services over a 15-year tenure at EB Games Canada, alongside earlier work developing policy and audit tools at Toyota Motor Manufacturing Canada, he knows exactly what it takes to run high-performing digital storefronts under strict standards. At Trackhound, Scott combines his technical roots with an approachable, brand-side perspective, helping companies audit their websites, apps and marketing against regional regulations and fix what they find as they grow.

Now booking pilot assessments

Request a free scan

Tell us which website to scan and a little about your company. We'll follow up with next steps.

All fields are required unless marked “(optional)”.

Your company's site, for example yourcompany.com. We scan public pages only.

We'll use this to reply to your request.

Markets you sell into

Choose all that apply.

Which areas matter most to you? (optional)

Choose all that apply. This helps us focus on what you need first.

For example, “keeping up with Quebec's privacy rules,” “a customer asked for an accessibility report,” or “we're expanding into the US.” Up to 500 characters.

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Include your area code. We'll only use this number to contact you about your request.

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Prefer email? Write to us at scott@trackhound.ca or shaurik@trackhound.ca.